GUILDHELM STUDIOS LTD — BRAND & MEDIA PACK v1.0

LOCKUPS
  mark        helmet only — min 24 px / 10 mm high
  vertical    primary signature — min 96 px / 28 mm wide
  horizontal  wide spaces — min 160 px / 40 mm wide
  compact     name without STUDIOS — min 120 px / 32 mm wide
  wordmark    type only — min 120 px / 32 mm wide

COLOUR
  Obsidian    #0A0A0A   RGB 10 10 10      CMYK 0 0 0 96 (rich black 60 40 40 100)
  Bone        #E6E1DB   RGB 230 225 219   CMYK 0 2 5 10
  Iron        #55534E   RGB 85 83 78      CMYK 0 2 8 67
  Pure white  #FFFFFF   RGB 255 255 255   CMYK 0 0 0 0
  Pure black  #000000   RGB 0 0 0         CMYK 0 0 0 100

CLEAR SPACE
  Keep a margin of x on all sides, where x = 1/4 of the helmet height.

RULES
  Do not stretch, recolour, rotate, or add shadows and glows.
  Do not re-typeset the wordmark; it is lettering, not live type.
  On imagery, use a scrim or place the mark over a dark area.

NOTE
  Source artwork is raster. SVG files embed a high-resolution image rather
  than outlines, and exports above 2048 px will soften. For large-format
  print or cutting, have the artwork redrawn as vector paths.

Media contact: press@guildhelm.com
